Google Ads, formerly Google AdWords, is a platform for online advertising that enables companies to develop and display advertisements across a variety of Google-owned properties and partner websites.

These advertisements can be seen in text, display banners, videos, and shopping adverts, among other formats.

Businesses may reach a wide audience and specifically target potential clients using Google Ads management services based on keywords, demographics, interests, and other variables.

Pay-per-click (PPC) advertising is used, whereby businesses bid on keywords related to their goods or services. Ads are shown when users search for these terms, and advertisers only get paid when someone clicks on their ad.